![](https://cdn.myportfolio.com/0b85e148f15291bf3f001f45a787f937/2e9d4a77-d63c-433f-aaa2-8f5987ebd5b0_rw_1920.jpg?h=c59bd5080e965ea010a587e732775fed)
BodyByCain is a personal training brand that focuses on strength training and nutrition coach services. I wanted to create a visual identity that accurately represented athleticism, the strong work ethic, and "no days off" mentality instilled into their high-profile clients. I feel that it was accomplished using simple, "no BS" typography that stood strong and implied movement.
The rejects:
![](https://cdn.myportfolio.com/0b85e148f15291bf3f001f45a787f937/3288314d-4d83-4da9-93e3-133b57dbdba6_rw_1920.jpg?h=0402befa391c511b11e7b820b4205595)
![](https://cdn.myportfolio.com/0b85e148f15291bf3f001f45a787f937/7d3d8671-f412-4fb8-ab4e-2b80eac940ec_rw_1920.jpg?h=c9c91029406450d9aa4235a807d849cc)
Full logo
![](https://cdn.myportfolio.com/0b85e148f15291bf3f001f45a787f937/dc803a13-f8bf-48a6-81ae-d4223dfad67d_rw_1920.jpg?h=5d2ff14794c7e4f93c456eba25e08fed)
Mark
![](https://cdn.myportfolio.com/0b85e148f15291bf3f001f45a787f937/e49702af-71a6-4e9e-94d4-f8e07166761f_rw_1920.jpg?h=af53f03d0b818fbc856d1eea3fb6ec90)
Abbreviated logo
![](https://cdn.myportfolio.com/0b85e148f15291bf3f001f45a787f937/28f0d745-bcdd-4b72-9c0e-adc0b45fe2de_rw_1920.jpg?h=820ec67d89466e25a266becdd1d7abd5)
![](https://cdn.myportfolio.com/0b85e148f15291bf3f001f45a787f937/34bc6bef-7d18-45cf-aa07-84d0d6058f8b_rw_1920.jpg?h=f437a1ded0700cc6550f564218ea8c02)
![](https://cdn.myportfolio.com/0b85e148f15291bf3f001f45a787f937/4fb7e202-0813-4b0f-be29-03b8a4990b1e_rw_1920.jpg?h=ae5f90aa11eba148b2c1202cd7822bf1)
![](https://cdn.myportfolio.com/0b85e148f15291bf3f001f45a787f937/34fd38b1-59cd-45bc-a794-c565865e8e96_rw_1920.jpg?h=fea305a67578ec0a1191d86723843303)