Live Like CJ
A visual identity to commemorate the beautiful life that former volleyball coach, CJ Hunter, lived and to encourage others, specifically the players and coaches from his volleyball club, to embody his positivity in his memory.
A window of light that radiates in all directions
Conceptually, this idea is to represent CJ as a light and intends to encourage others to beam and share their light with others. In other words: behave, engage, and live like CJ. He was always, always kind to everyone, every time. The lines and overall shape of the primary mark are a play on a stained-glass window that brings a dignified air to the design.